In Episode 140 we sat down with Urban
Airship CEO Scott Kveton.
For those of you not familiar with Urban Airship here is what they do:
"Urban Airship powers the world's
most successful mobile apps. Providing breakthrough technology, Urban Airship
makes mobile marketing far more engaging, effective, and efficient. Top
brands depend on Urban Airship's innovative platform to reach and engage
target audiences and increase app revenue streams through push notification,
rich messaging, in-app purchase, subscriptions and user engagement tracking."
In the show we talk about:
- Something near and dear to us all -
"bacon" and specifically Scott's bacn.com
project.
- How Urban Airship got started.
- What exactly Urban Airship sells.
- Why building apps that customers want
and need is important. Just don't build apps because they are technically
cool.
- The difference between mobile advertising
services and Urban Airships "Platform-as-a-Service" or "PAS".
- Why a developer would use Urban Airship's
PAS rather than adding push notifications themselves.
- How geolocation ties into push.
- How Urban Airship makes money and how
customers are making money using their products and services.
- The number of push notifications served
as of August 2011.
- Scott's involvement with the Portland
Incubator Experiment. Listen
to Episode 138 of Taking Notes
to learn more about the Portland Incubator Experiment with Rick Turcozy.
- A
blog post Scott wrote talking
about boots trapping a startup company.
- What's next for Urban Airship.
- and much more...
This show runs about 28 minutes. On Episode 141 we will be interviewing
IBM's Ed Brill about Notes/Domino 8.5.3 and more.
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